JCDecaux’s new Tesco SmartScreen channel is live across 400 Tesco stores nationwide.

Defined as an intelligent screen powered by dunnhumby insight, SmartScreen is the new insight-driven digital channel of screens that is set to transform the future of digital Outdoor advertising.

In a series of media firsts, SmartScreen enables optimised scheduling based on audience behaviour/sales and introduce ratings as its new currency.

SmartScreen is part of Channel 6, JCDecaux's national channel of 1,400 digital screens in the UK.