Channel 6 is the new national screen based communication channel in the active space - a space close to both retail purchasing and an increasing penetration of online and e-commerce. The channel of 1,400 screens in retail and transport hubs will develop across 2014 to deliver national reach of 40% of the population. With this level of national reach Channel 6 would be the fifth biggest commercial TV channel in the country.
Spencer Berwin, Managing Director - Sales at JCDecaux UK, said: “Outdoor’s role is changing as we continue to develop our screen based advertising. Our investment has provided a new digital channel with huge national reach. The time is now right to highlight our national screen based channel in the active space – a channel that provides brand and advertisers the opportunity to extend their screen based content right to the retail front door."
JCDecaux’s new Tesco SmartScreen channel is live across 400 Tesco stores nationwide.
Delivering an affluent, elusive and urban audience, Rail reaches commuters at more than 80 stations nationwide.
400 national screens in the most premium malls delivering timely relevant content in the active retail space.