Channel 6 is the new national screen based communication channel in the active space - a space close to both retail purchasing and an increasing penetration of online and e-commerce. The channel of 1,400 screens in retail and transport hubs will develop across 2014 to deliver national reach of 40% of the population. With this level of national reach Channel 6 would be the fifth biggest commercial TV channel in the country.

Spencer Berwin, Managing Director - Sales at JCDecaux UK, said: “Outdoor’s role is changing as we continue to develop our screen based advertising. Our investment has provided a new digital channel with huge national reach. The time is now right to highlight our national screen based channel in the active space – a channel that provides brand and advertisers the opportunity to extend their screen based content right to the retail front door."

Weekly Reach


  • 1. ITV1
  • 2. Channel 4
  • 3. Channel 5
  • 4. ITV2
  • 5. Channel  Channel 6 logo
  • 6. Dave
  • 7. E4
  • 8. More 4
  • 9. ITV3
  • 10. ITV4
  • 11. Film 4
  • 12. Sky One


Tesco digital 6-sheets

Tesco

JCDecaux’s new Tesco SmartScreen channel is live across 400 Tesco stores nationwide.

Rail digital 6-sheets

Rail

Delivering an affluent, elusive and urban audience, Rail reaches commuters at more than 80 stations nationwide.

Mall digital 6-sheets

Malls

400 national screens in the most premium malls delivering timely relevant content in the active retail space.